Creative Thinking and Mind Mapping Part 10 – Mapping an Easier Life

Creative Thinking and Mind Mapping Part 10 – Mapping an Easier Life

Everyday, you have to deal with a lot of information. If you don’t gather or catalog them, the loads of information will be meaningless. Even if you try to sort out all the pieces of information, you will find it quite hard. There are lots of information resources such as books, magazines, abstracts, websites, and even multimedia sources (CDs, DVDs, and video tapes. If you want to have an easier life, try to make use of mind mapping.

Is it really possible to assimilate the loads of info you gather everyday? That would be possible through mind mapping. Through mind maps, you can easily organize all the pieces of info in such a way that it all makes perfect sense.

An overload of disorganized information is not very good. If you’re in this kind of situation, it would be best to try mind mapping the digital way. It’s just like the traditional mind maps developed by Tony Buzan; however, there are some slight differences. The mind maps can help in unlocking the fullest potential of the brain. If you have a paper and some colored pencils, you can already make a mind map.

Creative Thinking and Mind Mapping an Easier Life

Let’s take a look at digital mind maps. A lot companies nowadays utilize mind mapping in digital form. The digital maps can make business processes a lot easier. This is because you can create mind maps quickly and not only that, you can draw and edit your new ideas later on through your computer. Business presentations are usually conducted in conferences where there are several important people. The mind maps can be easily shared to the group with the use of the computers and the internet.

If you try to browse the internet, you will notice that there are lots of software programs that businesses and even individuals can make use. Some of the software is free and you can just download them but more complicated mind mapping software is available at a reasonable price.

Brainstorming in the office is usual and with the introduction of the mind mapping tools, the task has become much easier. New possibilities pop up because the brainstorming participants are quite enthusiastic during their sessions.

Time management is also an issue in most companies and so companies are finding out ways to make use of mind mapping for efficient time management.

Mind mapping is not only utilized by companies but also by ordinary individuals. Simple sketches, drawings, and lines can already create mind maps and perhaps you’re doing that too; unknowingly, you’re creating mind maps to solve some of your problems.

If you plan to write a book, you can also utilize mind mapping. You see, it will be easier to get an overview of some interesting topics through the mind maps. Choose your main topic and then put inside the circle at the middle of the blank page. New topic ideas can branch out from the main topic to create sub topics.

Don’t collect your new ideas and information in textual form. Instead, try to jot them down in a simple yet comprehensive mind map. Soon you will notice that your mind is more stimulated and you can even recall all your new ideas without difficulty. With just a glance, you can already understand what it is all about.

Try creating mind maps now and make your life much easier.

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Creative Thinking and Mind Mapping Part 10 – Mapping an Easier Life

Creative Thinking and Mind Mapping Part 6 :Goal Setting Templates

Creative Thinking and Mind Mapping Goal Setting Templates Part 6

mind mapping, thinking into results, success coach

Goal setting templates are structures where people often base planning. If you have disjointed ideas, you can benefit a lot from these templates. Through the templates, you can easily organize such ideas but the problem is, you will need to sacrifice a degree of creative thinking and imagination. If you’re looking for an interesting component to set your goals, the templates together with mind mapping will do you good.

The origins of mind mapping are still considered debatable but due to the efforts of Tony Buzan, a British psychologist, it has become extremely popular for about 30 years now. Some people say that Tony Buzan can be considered as the father of mind mapping, but as mentioned earlier, the origin is still debatable.

Getting Started with Creative Thinking and Mind Mapping Goal Setting Templates

How do you go about mind mapping? On a blank page, you can put the central word or topic at the center. This is where mind mapping begins. From the central word or topic, you can generate ideas. By making use of associative thinking, keywords can branch off from the central word/topic to related areas.

For example, you’re trying to decide on what career path you need to follow. In this situation, the center word will be ‘careers’. Let your imagination rein free so that you can generate concepts and connecting words. Soon enough, you’ll see that from the word ‘career’, you can branch off to corporate, overseas, expatriate, to Asia and other nations.

In a template exclusively designed for goal setting, mind mapping will be used to tap into potential ideas that never crossed your mind when you were using the conventional format of linear note. There still exists structurally, because the mind maps will allow you to use single keywords with branching lines so that you can identify linkage relationships. You will see this as you add new words or ideas on the screen or paper.

Creative Thinking and Mind Mapping Goal Setting Templates

People today are very much concerned with their respective lives and careers since it is quite difficult to earn money these days. More and more software templates are now being offered in the market to aid many individuals in grappling complex situations. These software templates unintentionally guide individuals in inputting their mission statements, visions, objectives, and goals. Your subconscious mind hardly contributes any related ideas because the software will do it for you. It was said earlier that in using the templates, you will need to sacrifice a bit of creative thinking and imagination.

If you’re computer literate, you will surely like these mind mapping tools. There are open source as well as commercial online sources. If you choose a software template for goal setting, you have to ensure that the program is capable to export the linear standard format like MS Word. Not only that, you also need to confirm if it is able to import word processing to the format of mind mapping. If you’re searching for an intuitive idea generating tool and at the same time combine it with analytical and logical thinking, take advantage of the software templates for goal setting.

Start searching for the best software templates online now and try to compare them with one another. Check the features and other details of the templates. After doing so, you can already get the appropriate template to aid you in setting your goals for whatever venture you’re in.

Creative Thinking and Mind Mapping Goal Setting Templates

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Creative Thinking and Mind Mapping Goal Setting Templates Part 6

Creative Thinking and Mind Mapping – Part 1 Getting Started

Creative Thinking and Mind Mapping

mind mapping, creative thinking, success coach, life coach

Innovative thinking can benefit greatly from mind mapping because it is able to consume all the common skills found in imagination, creativity, flexibility, and organization of ideas. There are some fundamental elements that you need to know if you want to improve your creative thinking. According to psychological research, these elements include using shapes, colors, unusual elements, and dimensions. Aside from that, it also involves the adjustment of the conceptual positions and it also considers the response to emotionally pleasing objects.

According to further studies, mind maps are the best tools in nurturing creative thinking. If you try to apply mind mapping in any of your activities, you will be able to create lots of innovative ideas than what you’ve expected.

In Mind Mapping and Creative Thinking

There are different stages. In the first stage, you can start by drawing a central image to represent a general topic. Make sure that the image is drawn at the center of the paper or a blank page. Try to focus in the image and take note of the ideas that come into your mind. Welcome all ideas that enter your mind and indicate it on paper. You don’t have to write a lot of text; in fact, it will be a lot better if you use graphics or drawings instead. Take note of all the ideas no matter how absurd they may seem.

After that, you need to take a break so that your brain can also rest. Look at the ideas that you’ve generated. Get another blank paper and create a new mind map. Use the same central image but this time you need to identify the categories and major branches. You need to build up the hierarchies and look for new associations of the preliminary ideas. If you see repetitions of ideas in different branches, disregard them and don’t try to remove them because they might be important later on.

Your mind map will reflect your current thoughts. Study it carefully and you will be able to explore intellectually, making room for growth. When your mind is at rest, for example when you’re sleeping, you must take note of creative realizations. These are sudden bursts of ideas and you should immediately indicate it in your mind map. You need to reconstruct your mind maps and integrate all the ideas into one map.

The goal in creating the mind map is to look for decisions, realizations, or solutions. Examine your mind map again and look for breakthroughs or new insights. Soon you will realize that all the ideas are connected with each other and you will be able to find the answer that you’re looking for through the mind maps.

In creating mind maps, you will go through the different stages. If you find difficulty in one stage, don’t give up and try to continue making the maps. Follow the step above and soon, you will have a mind map of your own. When you’re in the process of creating the maps, you will notice that you’re creative thinking is already at a high level.

Making mind maps are one way of enhancing an individual’s creative thinking. Adults find it hard to use creative thinking because they are more rational thinkers but you shouldn’t be discouraged in exploring this portion of your mind. You will soon realize that it will be the key in solving your problems and in achieving your goals.  

100 Ways to Increase More Sales For Your Business! Part 10

100 More Ways to Increase Sales
For Your Business! 
Part 10 of 10

business coach, business coaching, marketing coach

  1. Join the online community built around your industry
Look for a community of sites within your industry that have linked together for the good of all. Once you find them see if you can join the community and establish a good relationship with them by communicating with them. This community can be a platform for exchange of ideas and inspiration to improve your business to increase more sales.
  1. Hire Students
Tie salaries to grade point average for high school and college students you hire. Give a progressive bonus if the student excels in the classroom. In most cases you will find more responsible disciplined workers who will enhance your business.
  1. Respect your customers’ time
Try as much as possible to start off with emailing your customer. When that doesn’t get you a response, send a fax over. If that also doesn’t work, give them a call. However, use this as the last resort because customers are busy too and their time is valuable. Be patient and wait for their responses.
  1. Special Customers
Make frequent personal calls to five of your best customers and offer them a special deal that is only for them and only today. They may not buy but we all like to know we can get something special that someone else can’t.
  1. Motto
A catchy slogan or motto can be a powerful advertising message. “When you care enough to send the very best” – Hallmark has used this motto for years and it has made sending Hallmark cards a measure of how important the card recipient is.
  1. Create a bulk mailing package
Five or ten businesses near your area would be willing to send yourpostcard together with their packages by bulk mail and share the mailing cost with you.
  1. Business forecasting
Having been in business for some time, you would have some idea of what to expect in the next year. Use the experiences and information from this ending year to plan for next year. However do keep in mind that business forecasting is like weather forecasting, you can’t expect 100% accuracy in the forecast.
  1. Five and Ten Philosophy
Every business day try to contact ten new customers or clients. From the 10, get at least 5 referrals of other potential customers to contact. You will never run out of potential customers.
  1. Help groom and mentor the youth
University undergraduates studying business have frequent projects where they need to partner with real businesses. The youth bring new ideas and perspective which can potentially increase sales and better your business after you take those fresh concepts and refine it toprofessional standards. It is a win-win-win situation, 1) the students complete their project and learn under your mentorship, 2) your business has a fresh perspective and potential of further growth, and 3) you can offer these students a career opportunity when they graduate if you think they are competent enough.
  1. Sponsorship
Your company can provide sponsorships to various groups to get involved in the community. One example is to sponsor a local sports team. Your customer base can be increased by people related to the sports team, i.e. family and friends of the players. Furthermore, your company name and brand can be actively promoted by being printed on the jerseys, collaterals etc of the sports team.

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100 Ways to Increase More Sales For Your Business! Part 9

100 More Ways to Increase Sales
For Your Business! 
Part 9 of 10

business coach, business consultant

  1. Make your website address known everywhere
Make sure that your Web site address is be on every piece of promotion or marketing material your customer will see. Business cards, brochures, postcards, flyers, ads, signs, delivery vehicles etc.
  1. Animate your ad
Animated ads generate click-through rates at least 15% higher than static ads, and in some cases as much as 40% higher.
  1. Copyright
Include ( © 1998 Your Name ) on all your Web pages. Not only will this protect you if someone else decides to download your content and use them on their site, this also builds credibility for your company. Copyrighted material tells the reader that the content is original and cannot be found on any other site.
  1. Search Engines
Notify the search engines to publicize your website by registering your Web site with as many search engines as possible. Submit-It at gives free registration to many websites. Or you can use a service like this:
  1. T’s and C’s
Spell out the legal positions that your site has in your terms and conditions. For example, you may want to notify customers about your site security if you are using credit cards – what actions are you liable for and what are the risks the customer takes. Terms and conditions also act as a credibility factor to increase your customers’ trust in you.
  1. Ask your visitors to sign your Guest Book
These are the reasons why you should get your visitors to sign your guest book. Firstly, by signing your guest book, you can track the demographics of your hits. If you know the demographics of visitors to your site, you can pitch to other potential advertisers interested in advertising on your site using this information. The guest book also helps you to keep track of frequent customers and big spenders. You can eventually ask whether you could e-mail them with any special sales or promotions you have planned.
  1. Frequently update your site
Update your site weekly or if possible daily so that traffic will continue flowing to your site. People return as repeated visitors to a site because of new information.
  1. Buy ad spaces on other people’s website
Monitor the website which you want to place ads on for about a month. Look out for how often the site is updated and whether they offer some new content frequently. After which if your observations conclude that your ad will be effective, contact the webmaster to place an ad or banner on their website. Check out this advertising course:
  1. Contact On-Line Publications
Find your industry publications and whether they have an online presence. Check that they publish content online on your business or industry and contact them via email about your website.
  1. Associate with holidays and Special Occasions
Adapt your website page to reflect what’s going on in the world. On special holidays or occasions such as Christmas time, decorate your web sitejust like you would decorate your own storefront.

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100 Ways to Increase More Sales For Your Business! Part 8

100 More Ways to Increase Sales
For Your Business! 
Part 8 of 10
business coach, life coach, marketing coach

  1. Respond to a news story regarding your business or industry
If the newspaper publishes a negative story about your business or industry, counter it with a press release that shows the positive side of the story. The more controversial the topic, the more it may spark a positive article with your company portrayed in a positive light.
  1. Look for other platforms
Your local newspaper is not the only print option. If you’re doing business out of your local precinct, there may be other better advertising options that are more economical and reach more customers. Find such publications and subscribe to it for research.
  1. Invite reporters for first-hand observation
To help reporters, bloggers or writer get a clear idea of what youraverage work day is like and how your business works, invite them to spend the day or part of a day with you. This is so they can have a complete story for their publication.
  1. Have a product that simplifies life
People are always on the lookout to simplify and make their lives more convenient. Therefore, having a product or service that saves time or makes life easier may be more important to some customers than saving money.
  1. Weekly Info
If you can provide daily or weekly information people need, get it out through your local radio station.
  1. Get serious shoppers to visit your virtual sales room
Create an easy to navigate virtual sales room and update it frequently with the latest information. Place your company’s new product information on the site.
  1. People make buying decisions on the web
Shoppers on the internet are not just “window shoppers”. Statistics showed that 71% bought at least one high ticket item they researched on-line. Users ring to enquire about high ticket items offline.
  1. Speed up the loading of your web page
The most frequently cited reason for leaving a particular site is the slow downloading time. Hence a faster loading of your site may potentially increase your product or service being seen.
  1. Know the reasons why people go online to buy or make buying decisions
Consumers go to the internet to be informed, not to be entertained. They go to your site to find out more about your product or service. Eighteen percent of high ticket items go on-line first when planning a purchase, 69% report Web site info is a crucial factor in their final purchase decision, and only 15% go on-line to compare prices.
  1. Bring visitors back
Create value-adding extras to make your site a must-visit for the latest breaking news and update it frequently. You can provide industryupdates, gossip, trends and forecasts. This will bring visitors back and motivate them to spread the word on the Internet grapevine.

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100 Ways to Increase More Sales For Your Business! Part 7

100 More Ways to Increase Sales
For Your Business! 
Part 7 of 10

  1. Direct Mail  

    marketing coach, business coach, life coach
46% of all Americans have purchased something by direct mail. Direct mail will be mail sent directly to targeted subscribers who are interested in your product or service. The mentioned subscribers are people who should buy your product based on your product position and their past buying behavior. This means that your message is reaching a target audience that has demonstrated that they have a definite need for your product and a history of buying it. Learn more about direct mail here:
  1. Magazine or Newspaper Special Inserts
Most publication houses publish special inserts for magazines or newspapers they produce. It can be an annual affair. These special inserts or sections are usually on topics of local interest, example Bridal Fairs, Real Estate Home Shows, Craft Fairs etc. These sections usually have a larger readership than the regular publication. Hence, having an insert ad can generate more business.
  1. Newspaper Placement
Many companies count it a necessity to have ads placed in newspapers. The placement of where your ad appears in the paper can have a dramatic impact on how successful it will be. There are certain sections in the newspaper that people love to read and placing your ads there will increase your ads exposure.
  1. Newspaper Ad Design
You might hear from the newspaper publisher that you can save money by getting them to design an ad for you. However, this is often not advisable because newspaper designers have to meet deadlines and in a short amount of time they are not able to produce quality high converting ads. Even though it may cost a little more, have a professional design your ads.
  1. Save design costs
To save costs using a professional designer, get him or her to create your logo, text for upcoming events, etc and you pay one fee for all the pieces and assemble the pieces needed for each ad you place. If you require ecovers, this could come in handy:
  1. News-like Ad
Make you ad blend into the newspaper to look like just another news article, with headlines and columns. Although the word “advertisement” is required to be placed at the top of your ad, that can be easily overlooked by the reader if you use a catchy headline and an attention grabbing first paragraph.
  1. Service or Business directory
List your business in the service and business directory. This is available in some newspapers. Do check with the local publishers about this option.
  1. Scan Ads
A scan ad is a small classified ad that is placed once with a member paper of the State Newspaper Association and appears in hundreds of newspapers in that state.
  1. Trade organizations
Send a copy of your business’s latest news to any trade organizations you belong to for them to include the news in their magazine or newsletters.
  1. Send Thank You Card
Send a thank you card or letter to the media personnel you liaised with toget your business on the publication if you do get an article printed about your business. Include that you would be pleased to be the source in any future articles on your subject.

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100 Ways to Increase More Sales For Your Business! Part 4

100 More Ways to Increase Sales
For Your Business! 
Part 4 of 10
  1. Put yourself in your customers’ shoes
Don’t assume something to be important to you works the same for yourcustomers. Always put yourself in your customers’ shoes and look at it from your customers’ point of view, not the company’s. The rule is “take care of the customer and he’ll take care of the company“.
  1. Go the extra mile – give your customers more than they expected
Go the extra mile to surprise your customers with more value beyond what your product or service offers.
  1. Talk to suppliers and vendors
Get competitor information from your suppliers and vendors. By building a relationship with them, they might, unknowingly, give you crucial information about your competitors’ future plans through casual talk. Alternatively, you can buy the stocks of your competitor’s company if it is public-listed. As a stockholder you will receive all their annual and quarterly reports.
  1. Know the demographics of your sales area
Knowing the demographics of your target audience is important because only then will you get ideas about how to market your product or service to them. You can get such information from local newspapers by asking them for an advertising rate kit. Some other places you can research are the local chamber of commerce, the city planning commission, the public library or local TV and radio stations.
  1. Subscribe to industry magazines
Get a list of magazines from your public library. Subscribing to trade magazines related to your industry help you keep up with the what’shappening in your industry.
  1. Subscribe to magazines that help your business self-esteem
Immerse yourself with positive business messages by subscribing to magazines that help build your business self-esteem. Read the success stories of entrepreneurs and business people.
  1. Join Organizations that can help you
Join organizations that support your industry. You can find the list of such organizations at your local public library or online. Go for conventions organized by those organizations and network with the people who are in the same industry as you to exchange business promotion and marketing ideas or strategies. There is always someone at these meetings who can help you succeed.
  1. Matching a competitor’s offer
Offer a better deal for a shorter time. Limit your irresistible offer and you will still drain off a lot of his customers on a busy sale day and you will be perceived as a better place to do business.
  1. Have the knowledge of your clients’ special needs at your fingertips
Have a spreadsheet to keep track of clients’ requests for special services and products and whether you can meet these requests. With this information, you can track interest in new products or services that you should offer.
  1. Be Reachable
Be sure to include you contact details on every single communicationscollateral your company sends out so that customers can easily search for your contact when they need to. You can print your company name, address, and fax number on all materials including, packing slips and invoices. Use this to create a helpdesk:

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100 Ways to Increase More Sales For Your Business! Part 3

100 More Ways to Increase Sales
For Your Business! 
Part 3 of 10

business coach, business credit, business loan
  1. Sincerity
People can feel it when you want to sell them something and that is an uncomfortable feeling. Genuinely offer customers useful products and services that make you and them happy. Follow your passion, do what you love and the money will follow.
  1. Set up an advisory board
For a business to grow, you need honest feedback from people you can trust. Some of the feedback may be harsh but this is a good thing because you can take those opinions and work on improving yourbusiness. Get these people (friends, family, business associates whose opinions and judgment you value) to critique every aspect of your business so that you can get a different look at your business.
  1. Use A Dipstick Now And Then
During the course of your presentation in explaining your product or service to potential clients, pause every now and then to ask the audience a question. This is to check whether your explanation has been received by the other party. You can’t sell your product or service if yourmessage is not being received.
  1. Never Assume
Assumptions are often stumbling blocks even before you present your product or service to a potential client. It often stems from you not having the confidence in your product or service. Have a strong belief in your business and the need it fills.
  1. A Bite at a time
How do you eat an elephant? A bite at a time. Reputable and successful companies did not start out exploding millions of dollars in profit, they started out small. So continue to stay focused and determined about the success of your company even though you are not at the pinnacle of success yet.
  1. Public Library
The library has a comprehensive collection of business books. Although their list is not exhaustive, at least you have got somewhere tostart if you needed to learn something that can help you in your business. You can also save time in research because you can ask librarians for the information you need and they will find it for you. Not all the books you loaned are suitable for your business. Read over the books and then select and buy the ones you want to add to your own business library.
  1. Use One Media to Direct Your Customer To Another
If your target market research told you that the most popular channel toreach your target audience is through one media but your product or service works better on another media channel, use the media popularto your target market to direct your potential clients to the other media channel that is more effective in sending the message of your product or service.
  1. Invite Complaints About Your Business Or Product
This point concerns after-purchase customer service. Call your customers after the sale is made or send them a post card to ask how is the performance of your product or quality of your service. If there was any problem, at least you can rectify it with immediate promptness, rather than hearing the complaint from other channels.
  1. Sloppy success is better than perfect mediocrity
Your communications materials will never be 100% perfect. It can always be improved on or revised. There’s a saying that goes “Sloppy success is better than perfect mediocrity”. When you have a product that can save the world, it is more important to get the message out there as fast as you can. The more you delay, the more chances you are providing for fellow competitors to latch on your idea and reach your customers faster than you can.
  1. Swipe Files
Collect and compile a list of good ads and brochures into a swipe. Use this file as a form of inspiration when you experience a creative block when designing your own advertising. Don’t copy them entirely but adapt the use of it to your own business. Use this as a springboard:

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100 Ways to Increase More Sales For Your Business! Part 2

100 More Ways to Increase Sales
For Your Business! 
Part 2 of 10
  1. Limited Time Only
    business coach, business credit, business loan
Use time limits on your offers and promotional materials. This is toencourage action to be taken by your potential customers.
  1. Fear or pain of loss
The fear or pain of loss is a very powerful sales-boosting tool. Emotions such as these can be stimulated by products that increase personal security, personal safety, personal safety or health. Make yourpotential customers feel that if they don’t get your product or service now, they will miss out on something.
  1. Media Relations
Pitch to local publications about your business by sending letters covering topics related to your product or service. Add an extra edge to your pitch by connecting your product or business to some current event that is making waves in the market. This helps you to gain wide exposure as your name and business will be printed together with your letter if it gets published and you will be perceived as the expert in your field.
  1. Long Term Advertisements
If you are buying advertisements, buy those that last for months. Some examples include, magnetic signs for cars or vans, car decals, putting signs on truck tailgates and rear windows, stickers on T-shirts, design the outside of the brochure to be permanent and the inside for future changes etc.
  1. Promotional Materials
Business cards, letterheads, brochures and packaging materials are to be examined to be first class but they do not necessarily need to be expensive.
  1. Business Cards
Your business card can often be the first impression a potential client has of you. Research and see what your competitors are doing and best them with yours. Give your business cards to business associates who might be able to promote your business, to everyone you meet and you could even put one in every letter you send out.
  1. Be Grateful
People remember your kindness. There are many things you can be grateful about, someone who refers business to you, reliable suppliers etc. You can thank people with a special offer, make a personalized thank you card, phone phone call, discounts, flowers, dinner or even a commission.
  1. Business Cards for All Employees
Your employees will be proud to leave the business cards you print for them customized with their names with every customer and every prospect. They may even pass cards to their friends and relatives and your name will be in many more places.
  1. Follow the successful
Identify the winners in your industry and analyze their marketing strategies. Pick out the ones that you can use to improve on them and adapt them to your own business.
  1. Organize Parties / Events
Send out party invitations to clients and friends and plan an event to demonstrate your product or service. Make the buying process easier for your customers by eliminating all the long complicated payment methods. Let the media know about that you are unveiling interesting new products.

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